Santa Rita Estates Names Colangelo & Partners as Agency of Record
Representing Chile and Argentina for over 140 years, Santa Rita Estates aims to expand its communication program in the U.S. and enhance the future of South American wines
NEW YORK, May 3, 2024 Santa Rita Estates, led by the Claro Group, is one of the largest wine groups in South America and includes Viña Santa Rita, Viña Carmen and Sur Andino (Chile) and Doña Paula (Argentina). They have joined forces with Colangelo & Partners–a leading fine wine and spirits integrated communications agency in the US–for the development and execution of a strategic and comprehensive media relations campaign in 2024 with a focus on increasing brand awareness and press coverage for all wineries and the innovative South American winemakers that are part of the group.
"We are delighted to ally with Colangelo & Partners to enhance our image and expand our communication efforts with an agency with a distinguished track record in the wine and spirits sector. We are confident that their expertise will allow us to amplify our brand narrative, strengthen our presence in the United States, and share our story with a broader audience," says Elena Carretero, corporate affairs, sustainability, and tourism Director at Santa Rita Estates.
We are delighted to ally with Colangelo & Partners to enhance our image and expand our communication efforts with an agency with a distinguished track record in the wine and spirits sector.
Santa Rita Estates is a global company in the wine industry with more than 170 years of history and a top priority of delivering wines that represent the maximum expression of Chile & Argentina's most renowned terroirs, such as Valle del Maipo, Apalta, Limarí, and Gualtallary.
Viña Santa Rita: Founded in 1880, Viña Santa Rita is one of Chile's most prestigious wineries, pioneering in bringing the finest French varieties to the rich soils of Alto Jahuel, in the Maipo Valley, which ultimately changed the way wines were made in Chile. It is also in the Limarí, Casablanca, Leyda, Apalta-Colchagua, and Curicó valleys. Its icon wine is Casa Real Reserva Especial, and its ultra-premium wines, grouped under the concept of Colección de Origen, include Pewën de Apalta, Bougainville, Triple C, and Floresta. Viña Santa Rita's wines and tourism have brought forth many prizes and awards over the years:
Viña Carmen: A classic since 1850, Viña Carmen has over 170 years of history marked by milestones and successes earned through its experience, enological heritage and tireless search for quality and excellence in five distinct valleys (Limarí, Maipo, Apalta, Maule and Itata). Under the concept of Carmen Legacy, the winery brings together its flagship wine, Carmen Gold, and its ultra-premium wines: Carmen Delanz, Carmen DO, and the traditional method sparkling wine, Brut Nature. Founded by Christian Lanz and named in honor of his wife, Viña Carmen is Chile's first and oldest winery known for:
Doña Paula: Established in 1997 in Mendoza, Argentina, Doña Paula is an estate winery known for premium wines that are the most truthful expression of each terroir defined by the weather and soil characteristics of Ugarteche, Luján de Cuyo, which is the cradle of Malbec par excellence. Among its wines are its icon wine Selección de Bodega, Altitude Series, and the Estate range. Doña Paula wines are known for:
"We are thrilled to partner with Santa Rita Estates, a prestigious name with a rich heritage in winemaking. At Colangelo & Partners, we pride ourselves on representing some of the finest wine producers from across the globe, and Santa Rita's commitment to quality and innovation aligns perfectly with our values," says Felipe Gonzalez-Gordon, chief operating officer and partner. "We look forward to working with Santa Rita to bring compelling narratives to the media that resonate with wine enthusiasts and elevate their brands to new heights."
Located in Chile and Argentina's best and most diverse wine valleys, Santa Rita Estates is a leader in developing and growing the sustainable wine sector. It is present in 50+ countries, and 91% of its exports hit 12 top markets.
For more information, please contact Amanda Torres at [email protected].
About Santa Rita Estates
Santa Rita Estates is one of Chile's most traditional wine groups and holds significant domestic and international prominence. It comprises three wineries in Chile (Santa Rita, Carmen, Sur Andino) and one winery in Argentina (Doña Paula). Santa Rita Estates has built a significant commercial development that today gives it a presence in more than 60 countries, with markets such as the United States, Ireland, Scandinavia, the United Kingdom, and Canada, in addition to Chile, being some of the most relevant. The vineyards of Viña Santa Rita and its subsidiaries exceed 3,500 hectares planted across the Limarí, Leyda, Casablanca, Maipo, Colchagua, Apalta, Curicó, and El Maule Valleys in Chile, and the Luján de Cuyo and Valle de Uco in Mendoza, Argentina.
About Colangelo & Partners
Colangelo & Partners is the leading fine wine and spirits integrated communications agency in the United States, sought after by top brands and industry players for quality results, creativity and a return on investment. The professionals at Colangelo & Partners work with integrity and passion to influence how US audiences perceive their clients: earning consistent, high-quality positive media coverage; organizing signature events; strategizing and executing standout digital campaigns, and implementing trade programs that strengthen relationships within the industry. Colangelo & Partners' clientele includes global, instantly recognizable brands, and passionate, up-and-coming vignerons and distillers, regional and national institutions and technology and e-commerce companies innovating in the beverage alcohol sector.